Interactive Digital Environments Alliance
IDEA New Rochelle
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Interactive Digital Environments Alliance (IDEA) is dedicated to promoting, developing, and maintaining a vibrant new Arts and Technology District working with the City of New Rochelle’s Downtown Business Improvement District (BID).

IDEA encourages innovation, collaboration, research, open data and social responsibility in the fields of immersive media, artificial intelligence, digital storytelling and performance. The organization will serve as a platform for a growing community of artists, technologists, and entrepreneurs to develop new work with emerging technologies.

How to make an Art and Technology City?

Under the leadership of Director Amelia Winger-Bearskin (formerly the Director of the DBRS Innovation Labs, professor of New Media and Performance at Vanderbilt University and NYU-ITP Graduate), IDEA will be partnering with some of New York’s leading institutions, universities and non-profits to integrate the Arts and Technology District into the existing ecosystem of educators, entrepreneurs, and technologists already working in New Rochelle and neighboring communities.

  • Residencies

    Creative Technology and Art Intensives

    IDEA will host artists and creative technologists at newly-renovated spaces 30 minutes from midtown Manhattan. Residencies are geared towards those creating projects that deal with the future of smart cities, sustainability, creative practice and technological research. Our residents have full access to all the other IDEA New Rochelle facilities.

  • Motion Capture Enabled

    Black Box Theater

    The Historic Loews Theater on Main Street New Rochelle is being rehabilitated and converted into a live performance space. The new Black Box Theater will be enabled with motion-capture technology, allowing artists to digitally record the movements of performers. The digital models developed with this data can be used in the production of animations for film, television, games, virtual reality experiences, and augmented reality applications.

  • IDEA Lab

    Motion Capture * VR * Molecular Gastronomy * Digital Fabrication

    IDEA's lab will be a network of facilities including a center for Motion Capture and VR/MR/AR, a molecular gastronomy kitchen, and a makerspace equipped with digital fabrication tools. Our lab will be a place for start-ups, artists, thinkers, entrepreneurs and educators to collaborate and develop a community of makers.

  • Future of Smart Cities

    Designing Future Museums In VR

    In collaboration with Squint Opera and Terraform, with the support of New Lab to create an international design competition to use VR tools to collaborate in the design of a new interactive museum in Downtown New Rochelle. We are, literally, bringing tools from cutting edge of immersive technology to rebuild New Rochelle together.

  • Creative

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